Test Bank for Global Marketing, 10th Edition

Description

Test Bank for Global Marketing, 10th Edition by Mark C. Green, Warren J. Keegan
This test bank aid will help you to highlight your strengths and weaknesses. This takes the guesswork out of studying and allows you to pinpoint the areas where you need improvement. Spend your time more efficiently by focusing on any weaknesses and you will soon be an expert across the board. Moreover, you may use this test bank for assessment of your students during or at the end of the Global Marketing module.

Test Bank for Global Marketing 10th Edition book with all answers by Mark C. Green, Warren J. Keegan. In this test bank you will find test banks in Word format with all answers for the following chapters of for Global Marketing 10th Edition book:

PART 1: INTRODUCTION

1. Introduction to Global Marketing

PART 2: THE GLOBAL MARKETING ENVIRONMENT

2. The Global Economic Environment
3. The Global Trade Environment
4. Social and Cultural Environments
5. The Political, Legal, and Regulatory Environments

PART 3: APPROACHING GLOBAL MARKETS

6. Global Information Systems and Market Research
7. Segmentation, Targeting, and Positioning
8. Importing, Exporting, and Sourcing
9. Global Market-Entry Strategies: Licensing, Investment, and Strategic Alliances

PART 4: THE GLOBAL MARKETING MIX

10. Brand and Product Decisions in Global Marketing
11. Pricing Decisions
12. Global Marketing Channels and Physical Distribution
13. Global Marketing Communications Decisions I: Advertising and Public Relations
14. Global Marketing Communications Decisions II: Sales Promotion, Personal Selling, and Special Forms of Marketing Communication
15. Global Marketing and the Digital Revolution

PART 5: STRATEGY AND LEADERSHIP IN THE TWENTY-FIRST CENTURY

16. Strategic Elements of Competitive Advantage
17. Leadership, Organization, and Corporate Social Responsibility

17 test banks with all answers for all 17 chapters of the Global Marketing Book.

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