Managerial Economics and Strategy, 3rd Edition

Description

Managerial Economics and Strategy, 3rd Edition by Jeffrey M Perloff, James A. Brander Book in PDF format.

A problem-based approach that uses real-world issues and examples from actual markets

Managerial Economics and Strategy uses modern theories, business examples, and real data to illustrate how economic principles impact business decisions. Coverage of contract theory, behavioral economics, game theory, and pricing tools, along with economic problem sets and steps on how to solve them, are especially useful to future managers. With new discussions, mini-cases, and exercises in the 3rd Edition, students are well-prepared to apply what they’ve learned in the text and class to their decision-making in the real world.

Chapter 1 Introduction
Chapter 2 Supply and Demand
Chapter 3 Empirical Methods for Demand Analysis
Chapter 4 Consumer Choice
Chapter 5 Production
Chapter 6 Costs
Chapter 7 Firm Organization and Market Structure
Chapter 8 Competitive Firms and Markets
Chapter 9 Monopoly
Chapter 10 Pricing with Market Power
Chapter 11 Oligopoly and Monopolistic Competition
Chapter 12 Game Theory and Business Strategy
Chapter 13 Strategies Over Time
Chapter 14 Decision Making Under Uncertainty
Chapter 15 Asymmetric Information
Chapter 16 Government and Business
Chapter 17 Global Business
Answers to Selected Questions
Definitions
References
Sources for Managerial Problems, Mini-Cases, and Managerial Implications
Index
Credits

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